Not only did Taste Real – Guelph / Wellington get $72,000 in funding but I’ve also been asked to sit on the board of directors. We couldn’t be more excited about it. Check out the press release below or give us a shout for more information!
The recently developed regional food tourism brand Taste Real Guelph-Wellington has received $72,500 in Ontario Market Investment Funding from the Province of Ontario.
The brand was developed in partnership with Guelph Wellington Local Food and OMAFRA through an initiative that involved 44 tourism and agriculture stakeholders from the City of Guelph and all seven Wellington County municipalities.
“The Taste Real Guelph-Wellington concept brings all of our region’s food, culinary and agricultural experiences together under one umbrella brand, simplifying the process of reaching our target audiences in the GTA and Southern Ontario,” states the project coordinator, Kathryn Cooper, who adds that the brand was built comprehensively through the input and cooperation of the industry stakeholders.
A website, www.tastereal.ca, provides additional information about the brand and its supporters.
The new provincial funding will assist the stakeholder group in raising brand awareness at the Royal Agricultural Winter Fair and other trade shows, promote local foods at festivals and events in Guelph-Wellington and connect stakeholders through the development of food events, tasting tours and culinary programs throughout the region.
For information contact:
Sue Trerise
Senior Business Development Specialist- Tourism Sector
Economic Development and Tourism Services
519-837-1335
sue.trerise@guelph.ca
visitguelphwellington.ca